Content type: Research Paper

Planning tends to up the chance of business success by between 10% and 20%.

Plans help generate agreement, surface assumptions, ensure things aren’t missed, and highlight potential dangers.

Cite: Greene, F. J., & Hopp, C. (2017). Are formal planners more likely to achieve new venture viability? A counterfactual model and analysis. Strategic Entrepreneurship Journal, 11(1), 36-60.

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