This is Andrew O’Donnell, one of the most talented artists in Britain today.

A filmmaker, he started writing music for his own films. 

Now his band Beluga Lagoon makes astonishing music which brings the majesty of Scotland’s landscapes to life.

These are songs deeply immersed in place and time, stemming from someone who is himself deeply immersed.  His music is an extension of his love of Scotland’s rugged landscapes.

“I spend a lot of time away from the family working on my own, and that tends to inspire what I write about…meaning my music is legitimately set in the wild. The flavour and the sound are inspired by Scotland’s outdoors and my adventures.”

In my book I argue that the future belongs to those who can immerse themselves in something – and those who can focus long enough to do that.

You’ll see lists of skills that will be needed in the future. But you’ll rarely see the ability to focus on those lists.

Yes, those who plug into the matrix may have all the knowledge known to humankind, but they’ll end up spouting the same, rootless ideas that humans instinctively perceive as disposable, fake.

Those who can immerse themselves in something will be in demand because they see things and do things that other people – and AI – cannot do.

They will also deepen the experience of those around them, and add meaning and value from doing that.

My family loves open air swimming (well in fairness my wife only sometimes).

And this summer we swam in many lochs and seas together, and as we did we sang: